macroinsightlab

US consumer spending 2026 and rising affordability challenges

US Consumer Spending 2026: Strong Spending, Weak Affordability

American consumers are still booking summer trips, attending concerts, and spending on seasonal events. Retail trends such as “Summerween” also suggest that shoppers remain willing to spend when a purchase feels timely, social, or emotionally rewarding. But visible spending does not necessarily mean household finances are improving. Many Americans are paying more for housing, insurance,